Through services like Shazam, Spotify and Pandora, to name just a few, agents and radio music scouts can see the music we search for, the music we stream and/or buy, and how often we purchase that music. New York company Next Big Sound, the story goes on to say, feeds half a million new acts through an algorithm to get a list of 100 bands poised for supposed breakthrough, as in Billboard Top 100 breakthrough. The task at hand here is not only tracking which sounds have gone viral, but finding out which will be popular in the future, also.
And whether real or perceived, song popularity overrides all other considerations, as a 2006 Columbia University study showed. Participants consistently chose to listen to tracks that the study showed were downloaded the most by other people, even when the actual least downloaded songs were displayed in the study as the most downloaded songs. So, if participants believed, even wrongly, that a song was popular, they not only listened to it more frequently, but downloaded it more often, as well. While music is more democratic than ever before, we seem to be voting for the same songs over and over, which convinces labels to release same-sounding music over and over.
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